Certain Instagram users can no longer see any like numbers of foreign posts. Only the number of likes for own posts can still be seen. The change is part of a worldwide test. In April, Instagram had already begun to hide Like numbers in Canada. Since then, the test has been extended to Ireland, Italy, Japan, Brazil, Australia, and New Zealand – and is now shipping worldwide. The feedback has been positive so far, writes Instagram on Twitter. Therefore, the test would continue. The change would be a fundamental change for Instagram, it said in the tweet.
“We want your followers to focus on what you share, not how many likes you get in your mail,” reads a note Instagram shows to test users. For influencers, likes are the currency – more likes mean more advertising. Nevertheless, there are also advocates of invisible like numbers among influencers. “We understand that like numbers are important to many creators, and we’re thinking about other ways they can add value to their partners,” writes Instagram. The change is intended to slow down the “competition” for likes, to reduce the associated social pressure and to make the atmosphere in the social network more open. Facebook is also currently testing the concealment of Like numbers.