With the i3, BMW has sold 150,000 units of the Stromer until 2019. Since the i3, which has been reissued in mid-2018, there have been no newer electric models from BMW. That’s change from 2020/21 on, but do not want to swing full-on electric mobility Bavaria, as Robert Irlinger, BMW’s chief of i-division in a conversation. With the slogan “Power of Choice”, the new BMW CEO Oliver Zipse explained the new guideline of the group. This preached in similar wording but so already his predecessor Harald Krüger. They also do not want to commit themselves to a single drive strategy. In addition, they will continue to research Toyota on fuel cell technology. With the Hydrogen Next on X5 basis, BMW presented the first study in the course of the IAA 2019. After the press conference, BMW-i CEO Irlinger explained the company strategy. In the medium to long term, for example, they will drive four lanes and, despite the development of combustors, they will be bound by the Paris Agreement on climate change, and since 2001 by the UN Global Compact. In order to achieve that, one would have to “highly optimize” internal combustion engines. In doing so, they want to design the entire Co2-neutral value chain. Regarding the fuel cell technology, BMW wants to produce first models by 2022 in small quantities and deliver from 2025 to larger quantities to interested customers. Irlinger does not use the fuel cell as a drive for cars, but rather in the commercial vehicle sector as in vans, trucks, and buses. Predictions on who or when fuel cells want to prevail as an alternative to burners or Irlinger.One of the reasons for the broad strategy is the customer: they do not want to dictate what they want to drive with. Another reason, however, is the cost-effectiveness: One must pay close attention to the profit margin for the products. Therefore, BMW could not focus solely on electric cars.
Despite the multi-lane BMW has just published on the flag to want to offer at least five pure electric car models by 2021. One of the first new vehicles will be the BMW iX3, followed by the i4 and iVision Next. The latter vehicle should, therefore, appear with Level 3 support. In addition, the plans are already quite ambitious by 2021: By the end of 2021, the group wants to have a total of one million electrified vehicles on the road. Electrified vehicles thus include plug-in hybrids. By 2023, BMW plans to launch more than 25 electrified vehicles. This was the goal Zipse’s predecessor Kruger called in June.BMW does not seem to be alone in the German automotive sector with its four-track strategy. It suggests at Daimler, although that adjusts to the time after the burners. Finally, the group announced at the Frankfurt Motor Show. For example, Daimler development board member Markus Schaefer in Frankfurt said: “Of course, the main focus is now on electrification, electric drives, battery development”. A look at a recent survey by ey suggests that e-mobility is not where some automakers would like it. Almost two-thirds (64 percent) of the 2,500 adults surveyed do not consider e-vehicles at option. Above all the reasons range, costs and silently sufficient charging infrastructure speak. These factors are likely to be a thing of the past in the next few years.
The latter vehicle should, therefore, appear with Level 3 support. In addition, the plans are already quite ambitious by 2021