A visual designer is a person who uses his sense of imagination, decision-making process to choose a color, justification of shapes to enhance usability and improve the user experience. He will influence the functionality of the user. Visual design as a field has grown out of both UI design and graphic design. The visual designer has a combinational capacity for graphic design and user interface (UI) design. His main focus is to look at the aesthetics of a website (in case of online design) which in turn attracts the customer as well as CTR. The various items of designer are line, shape, negative/white space, volume, value, color, and texture, etc.
The visual design has prime importance on website design especially landing page design. For website designing, interactive media and clean code are important. The design will justify judgment on products or services.