For developing a product we do research, thinking process, planning, and innovation. But the question is whether this innovative product will sustain itself in the market or not? Market uncertainty is a common phenomenon for all businesses. Nobody knows whether their product will sustain for a long time or not. All we know that no product lasts forever, after 5 years there is another version of that.
To overcome the problem, continuous improvement is a must. Toyota is developing new products each year and sustaining in the market for a long time.
Everything moves with the vibe of people. With the changing of time, society, culture, and needs – the product is changing. Through continuous analysis of human mind, we can reduce uncertainty and duality.