Zalando SE is a European e-commerce company based in Berlin, Germany. The company follows a platform approach, offering Fashion and Lifestyle products to customers in 17 European markets. Zalando is committed to its own business and to all supplies and returns for climate neutrality. This is part of the sustainability strategy ” do. More “. Her goal is to become a sustainable fashion platform with a positive impact on people and earth. The strategy will enable the online retailer to reach the goals of the Paris Climate Agreement ahead of schedule, the press release said. In order to become more sustainable, Zalando wants to design all packaging by 2023 so that waste can be reduced and materials can be reused. In particular, the use of disposable plastic wants to abolish the company. Cardboard boxes already consist of 100 percent recycled materials. By contrast, 80 percent of the shipping bags are made of recycled plastic, and beauty packaging will in the future be based on completely recycled paper. In the Nordic countries of Finland, Norway, Sweden, and Denmark, the company announced a four-week test run with reusable shipping bags in September. In addition, all company locations were switched to more than 90 percent of their power supply via renewable energies in 2019.
“Only companies that incorporate sustainability into their business strategy will remain relevant to customers. We are convinced that this will be a competitive advantage in the future, “says Co-CEO Rubin Ritter. Therefore, the own brand “Zign”, extended from shoes and accessories to clothing, will become Zalando’s main brand for sustainable fashion products from spring or summer 2020.
The company intends to label the spring/summer 2020 collection in the fashion store with a “sustainability” label. Facilitating sustainable sourcing for customers, experimenting and working across industries to advance the fashion industry for people and the planet, explains Kate Heiny, Director Corporate Responsibility & Sustainability. For a product to receive the label, it must meet one of the company’s sustainability criteria. The criteria should include social, environmental and animal protection standards as well as international industry standards, which the company does not explain in more detail in the press release.