Becoming top 10 on Google’s first page is big dream for any publisher. Competition is going on every day to do so and the algorithm is changing also. SEO is one of the popular methods to accomplish its purpose.Google should be able to understand search queries much better in the future and thereby deliver better results. Google’s Pandu Nayak even calls it “one of the biggest jumps in the history of search.” Whenever we type a search query into Google, the search engine needs to understand what we really want. This usually works quite well – but not always. Especially with complex searches, Google has traditionally struggled to find really fitting results from the massive holdings of data. However, according to Pandu Nayak, Google’s Vice President for Search, this will change in the future. The core is that Google Search should understand how individual words within a query are related and how important they are. For this purpose, the Google search now uses one of the Group 2018 under an open-source license published software from the field of computational linguistics named Bert. The software tries to understand the context of each word, and thus also to understand the actual search intention. While Google Search has sometimes completely ignored prepositions such as “for” or “after”, which may lead to under-helpful results, their meaning within the search context should be recognized in the future. This, in turn, should make itself felt in more appropriate search results. According to estimates by Nayak, Bert should improve about one-tenth of all search queries. Initially, however, this only applies to English-language searches in the USA. Later, however, the technology should also be extended to other languages and regions.