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With the various interaction of human with social media, data source are available. Octoparse itself provides extensive instructions for scraping interesting data sources . For a trend analysis of the most popular professional groups, the Indeed entries from the past year can be evaluated, displayed in clusters and compared. Price developments of e-commerce providers on Amazon can also be analyzed and market niches discovered. Hashtag trend analyzes on Twitter, Facebook or Instagram can also provide important insights into which hashtags a social media campaign could be launched with in order to be successful.

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